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ANALYTICS & INSIGHTS
Connecting the Physical to the Digital
March 19, 2025
The continuing growth of e-commerce is reshaping industries once completely reliant on physical retail. In this issue of Data in Motion, we examine this shift and the promising future of new games that engage players both physically and digitally.
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CY2024 Sales Summary
February 19, 2025
In 2024, U.S. lottery sales reached nearly $95 billion, with growth in higher price point instant scratch games and Fast Play games. New trends are shaping the market, including a surge in sales of $50 and $100 scratch games. Explore the latest Data in Motion report for key insights.
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ANALYTICS & INSIGHTS
Holiday Shopping Wrap-Up
January 22, 2025
Holiday shopping grew 3.8% in 2024, driven by higher-income households and strong online sales. This Data in Motion report looks at what shaped the season and what it might mean for 2025.
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pdf, 348 KB
ANALYTICS & INSIGHTS
$50 Price Point Update (U.S. Market)
December 18, 2024
$50 lottery games are booming in the U.S.! With rising market share and innovative strategies driving player engagement, these games deliver big wins for lotteries and good causes. Dive into best practices and strategic insights in this latest Data in Motion update.
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pdf, 381 KB
ANALYTICS & INSIGHTS
Promoting Responsible Gaming through Healthy Play
November 20, 2024
Our latest Data in Motion report shares new insights into how improved lottery literacy can encourage healthier play. The report includes findings from over 15,000 participants and explains how Scientific Games’ Healthy Play research is helping lotteries educate all stakeholders.
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pdf, 291 KB
ANALYTICS & INSIGHTS
Holiday Shopping Trends
November 06, 2024
Shoppers are ready to spend this holiday season, with 76% planning to match or exceed last year's gift budgets. From digital deal discovery to trending gift categories, get all the insights on what’s driving consumer behavior this year. Dive into our latest Data in Motion report to see how your lottery can make the most of these trends!
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pdf, 309 KB